Army") and Rosie the Riveter ("We Can Do It!") were part of the national consciousness, thanks to the efforts of the War Advertising Council.
Symbols like Uncle Sam posters ("I Want YOU for U.S. PSAs were an important part of the domestic War effort during WWII. The nascent advertising industry pointed to the success of this early bond campaign as proof of ‘what advertising can do’, which led to national campaigns for baking powder, soap and railroad travel the dawn of the commercial advertising age.Ī Public Service Announcement (PSA) is defined as a message in the public interest which is disseminated through the media free of charge, with the objective of raising awareness of issues. During the Civil War newspapers across the Northern states carried free advertising for the US government selling bonds which helped to finance the war effort.
The roots of the public service announcement reach back to the dawn of the advertising age.
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